Dr. Sunil Sahadev and Dr. Daragh O’Reilly have been awarded a Sheffield University Research Environment (SURE) grant to help map the development of marketing management paedagogy over the past 40+ years. This will involve conducting a longitudinal text-mining analysis of Kotler’s textbook “Marketing Management”. At the Management School, we involve our undergraduate students in our research where possible as it is mutually beneficial and productive for all concerned. As part of the SURE scheme one of our undergraduate students, Adam Haley, currently completing his second year of BA Business Management, will be working with Sunil and Daragh on this project over the summer.Daragh was previously awarded a SURE grant in 2010. This resulted in his journal article entitled “Mapping the arts marketing literature” (published in “Arts Marketing”) being recently chosen as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2012.
Congratulations to Daragh and Sunil!