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6th CITY – Sheffield Business Challenge 2008

The 6th CITY – Sheffield Business Challenge competition took place on the 16th June in Thessaloniki. The competition pitches teams against each other asking them to identify a business idea and to turn it into a detailed, analysed and justified business proposition. The teams present their business proposition to a panel of judges and answer questions from the other teams and judges.

It was another fabulous competition between the two partners with the addition of a new competing team from Ss. Cyril and Methodius University from the FYR of Macedonia. The competition was held for the first time in the grand hall of the Thessaloniki Chamber of Commerce.

This year our competing team of Cara Hyde, Duncan Godding, and Lora Middlemass (pictured) presented a sales and marketing consortium that was designed to represent and sell English wine on the continent and particularly to France. It was an ambitious concept – some of the judges described it as ‘brave’ but the team carried off the proposition to great effect and did an excellent presentation of the idea with a great advertisement they had made to persuade the French to buy English wine. In a narrowly contested decision the judging panel awarded this year’s competition prize to City who had developed a mobile hotel concept, with Sheffield coming second out of the three competing teams. Dr. Luke Pittaway the academic adviser to the Sheffield team said: “I was delighted with our team, we didn’t win, but the presentation was outstanding, by far the strongest in my view and the team had come up with a really innovative and ambitious concept that was really challenging conventional thinking”.

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