The University of Sheffield
Management School

Management School News

Building winning communities for Olympic success

Geoff Nichols has recently received a grant from the Knowledge Transfer Rapid Response fund to conduct research with Manchester Event Volunteers (MEV) to explore ways of developing volunteering opportunities for the future.  Established after the 2002 Commonwealth Games, MEV is supported by Manchester City Council and was set up to develop a range of volunteering opportunities and to develop the human legacy of the Games.  MEV acts as a broker, feeding events into the NW of England and contributing an essential sector of the tourism labour force.

The research will explore MEV’s success in developing volunteer programmes and the expectations of volunteers and event managers  to inform public policy for the 2012 Olympics and beyond and how this might be used to create a legacy of volunteering.

Increasing volunteering has economic benefits for local tourism, creates opportunities for sports participation and delivers a great deal of personal satisfaction to participants.

The research will be conducted in collaboration with Rita Ralston at Manchester Metropolitan University.


Tags: ,

Comments are closed.