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Business Management graduate scoops regional award


“He will definitely be one of the reasons SleepCogni becomes a global brand”.

James Bird’s boss and mentor, Sheffield entrepreneur Richard Mills, is very pleased with the SUMS BA Business Management graduate, and it’s clear to see why. James certainly hasn’t rested on his laurels – joining SleepCogni straight after graduating as Business Manager, the service has made significant leaps in a short amount of time, achieving milestones it couldn’t have without James’s input.

Cementing his contribution and bright future, James won the Young Business Person of the Year Award at the Sheffield Business Awards 2015, celebrated with a large crowd of Yorkshire businesses in Ponds Forge at the start of December (pictured above, James collecting the award from Brenda Jordan, Operations Director at Sheffield Chamber of Commerce).

On his win, Richard commented: “James’s success demonstrates the mutual benefits of the Management School working with SMEs in Sheffield – we are all proud of his major achievement. He is a shining example to many young business people being produced by Sheffield University and should be commended for his ability and attitude. He has been invaluable to the business and it’s a pleasure for me to mentor such a young talent.”

SleepCogni also won the Best Use of Technology to Improve Business Performance Award on the night, so there was plenty to celebrate for Richard and his team.

Associate Dean for Learning and Teaching, Professor Paul Latreille, said: “The School is delighted to pass on its congratulations to James on this fantastic achievement, and thanks to Richard for his part in James’s success! It’s great to hear that our graduates are really making a difference and we’re very proud.”

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