The University of Sheffield
Management School

Management School News


Management School students shortlisted for CIM national marketing award

  • The Chartered Institute of Marketing’s The Pitch competition shortlists top 12 teams
  • £2,500 cash prize available for winners of the competition supported by leading brands, Mintel and Wilkinson Sword

A team of students from the University of Sheffield has been shortlisted for a national marketing award. ‘The Market Ears’ is one of the top twelve teams from across the UK going through to the final round of The Chartered Institute of Marketing (CIM)’s The Pitch competition.

Now in its seventh year, The Pitch sees students from leading universities compete to respond to a live client brief in a bid to win the title of ‘Marketer of the future’. This year, teams were asked to come up with ideas for how Wilkinson Sword’s shaving range can appeal to a younger audience.

Dr Julie Alevizou, Programme Director for International Business Management at the University of Sheffield said: “It is a fantastic achievement for the students to have reached the final shortlist for this national competition. The students have gained valuable experience by responding to a live client brief, and the quality of their work has been recognised by experts in the field.”

International Business Management students, Timothy Vine, Sophie Elton and Charlie Nock, impressed the judges with their response to their brief. The judging panel this year includes marketing experts from Wilkinson Sword, UNILAD, Mintel and CIM.

Gemma Butler, Associate Marketing Director at CIM said: “We’ve been inundated with high-calibre applications this year. It’s been fantastic to get a glimpse of the student talent across
the UK and we’re very much looking forward to seeing the finalists bring their ideas to life in the live final.”

Sarah Wood, Marketing Director at Wilkinson Sword said: “It’s brilliant to receive entries from across UK. The ideas are of such a high calibre and it’s clear a lot of time, effort and creative thinking has gone into responding to our brief. Originality is shining through in each one! We’re grateful to everyone who submitted and wish those shortlisted the best of luck in the final.”

Media contact: Mary Hickey, Media and Communications Officer, on 0114 2221034 or email m.o.hickey@sheffield.ac.uk

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