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Sheffield MBA advises on crowd-funding strategy for revolutionary project

Steven Goertzen

A Yorkshire company aiming to showcase British engineering on the world stage by producing the most advanced golf club ever produced using technology, DNA and materials from a revolutionary £42million supersonic car is seeking backers.

Zen Golf Works, a ground-breaking Sheffield city region golf equipment manufacturer, aims to raise £100,000 from the public by the end of April to enable the project to progress. Supporters are promised rewards which could far outweigh the initial value of their investment. Sheffield MBA delegate, Steven Goertzen (pictured above), has focused his dissertation on crowd-funding and has a hands-on role in the campaign to raise these funds.

Businesses and the public can pledge a sum of between £10 to £1,500 to the project via the website www.kickstarter.com.

In total only 1,000 of the Zen Bloodhound putters will be made at Zen’s partner workshop at the Advanced Manufacturing Park, Waverley, the home of Rolls-Royce and Boeing research facilities.

They will be the most highly advanced putters in the world – and the most accurate – according to the company that has achieved global recognition with earlier products.

Nick Middleton, Zen Golf Works project leader said: “Our challenge is to encapsulate this same engineering excellence and spirit of adventure by creating the most awesome golf putter of all time.

“We do not have the backing of a multi-national company and we are relying on public support to ‘kickstart’ the project. But the rewards for showing support are great, not only for individuals pledging cash, but also for the innovatory traditions of British engineering.

“We believe this putter will put the UK on the centre stage of global golf manufacturing.”

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